“Kungani bonke abadayisi bezingubo bengasebenzisi laba bathumeli?!?!” ubhale u-@jamessterlingstjohn eposini le-Instagram lango-2019. UJames uthenga ku-inthanethi ezimpahla eziqinile zangaphandle kanye nozakwabo we-LimeLoop osenesikhathi eside esebenzisana no-Toad&Co, izikibha zemvelo ezifika zifakwe emaphaketheni asebenziseka kabusha noma abathumeli, njengoba esho. Wabe esethatha lesi sithombe ngaphambi kokuthi "sikhiphe ibhokisi" oda futhi abuyisele iphakheji engasetshenziswa kabusha ebhokisini lakhe leposi, elinde inkampani yenethiwekhi yendawo ukuthi ililande.
Ukufaka uphawu okwengeziwe ngokuzibandakanya kwabathengi bedijithali, amakhadibhodi anezinzwa ezincane nezikhwama zepulasitiki ezinamaphepha okuhlobisa.I-E-commerce iya ihlakanipha.I-Omnichannel ecommerce - ukudala umuzwa wekhasimende ongenazihibe, ohlangene kuzo zonke izinkundla - kuhilela ukupakisha kakhulu kunangaphambili.
Kithina, ukupakishwa okusebenziseka kabusha kuklanyelwe umnotho oxhumene we-e-commerce ngoba kuhlakaniphile.Ngeyethu noma kunjalo.Yingakho sizosusa imibono eyiphutha evame kakhulu ngendima yokupakishwa okusebenziseka kabusha ekuthuthukiseni umuzwa we-omnichannel kwezemfashini.
Akulungile.Iqiniso liwukuthi u-9% kuphela wamaphakheji okusetshenziswa kanye abuye asetshenziswe kabusha.Umthengisi ube esekhokha ukuze enze, agcine futhi athumele okupakishwayo (kunomkhiqizo), okuya endaweni yokulahla.Umthamo omkhulu wokupakisha ophelayo. ukusetshenziswa kanyekanye kweqa uhlelo lwethu lwamanje lokulawula imfucuza.Ukuthumela ngamabhokisi agaywa kabusha akulula neze.
Ukupakisha okusebenziseka kabusha kuyindlela esimeme kakhudlwana.Iphakheji lethu ngalinye elisebenziseka kabusha lingasetshenziswa kabusha izikhathi ezifika ku-200 uma kuqhathaniswa nezikhathi ezi-5 kuya kweziyi-7 ebhokisini elibuyiswayo (uma lingagcwalisiwe).Lokho kusho ukunciphisa amabhokisi amakhadibhodi angu-200 kuyilapho kusetshenziswa ukuncishiswa nokusetshenziswa kabusha ukushayela ngaphezulu. okuhlangenwe nakho okuxhunyiwe.
U-60% kuya ku-80% wabathengi uzimisele ukukhokha ngaphezulu ukuze kufakwe izinto ezisimeme.Ukwenyuka kwesidingo sabathengi semikhuba yebhizinisi esimeme, ikakhulukazi kwezemfashini, kubangele isidingo sokuthatha isinyathelo ngokushesha.Kodwa empeleni, ukupakisha okubonakala kusimeme kuyahluleka ukwanelisa amakhasimende.Omnichannel - i-smart e-commerce - okuhlangenwe nakho nakho akukwazi ukuchuma ngamamodeli ebhizinisi aqondile.
Akulungile futhi – okungenani sicabanga kanjalo e-LimeLoop.Abathengi basebenzise okungenani amahora ayizigidi ezingu-60 bebuka amavidiyo angenayo i-unboxing ezinkundleni zokuxhumana, okukwenza kube ithuluzi eliqondile kubathengisi ukuze bathole futhi bagcine amakhasimende.Lapho uthenga kumthengisi, kungakhathaliseki ukuthi owokuqala noma isikhathi se-100, ukubuyekezwa okubukwayo nokubhaliwe kufanele kucatshangelwe, futhi ulwazi lwekhasimende luguqukela ekwenzeni ngokwezifiso.
Umthengisi ube esetshala imali ekupakishweni komkhiqizo - umbono wokuqala. Kodwa ngenxa yezindleko zempahla eluhlaza ezikhuphukayo, abathengisi abaningi bazozabalaza ukuthola lezi zinto zokupakisha lapho amanani ekhadibhodi enyuka ngesikhathi sodlame ngo-2021, esongela ulwazi lwamakhasimende kunokuba athuthuke. i-investimenti, ukuze izindleko zayo zangaphambili zibe phezulu.Kodwa izindleko zehliswa ngesikhathi esengeziwe - ukuthi nje iphakethe lizogcina lizikhokhele lona, bese kuba okunye.
Eqinisweni, abathengisi abadingi ukwenza ngokwezifiso amakhadibhodi abizayo ukuze kubandakanyeke umkhiqizo. Ukuthumela okuzinzile, njengokusebenzisa amaphakheji asebenziseka kabusha e-LimeLoop, ukutholwa kwamakhasimende, ukugcinwa nokuzibandakanya. Ngokupakishwa okusebenziseka kabusha, amakhasimende angajabula nakho konke ukuthenga kwawo, kusukela ekuthengeni kuya ekulethweni. .
Kusukela ku-Baby Boomers kuya ku-Gen Z, abathengi abangu-85% emhlabeni wonke baphendukele ekuziphatheni kokuthenga okuzinzile. ukujwayela lesi sidingo.Ngaphandle kwalokho, uma abathengisi bengaqali ukusebenzisa izixazululo “zezithelo ezilenga kancane”, kungenzeka basale ngemuva.
“Njengesithelo esilenga kancane”, ukuthutha okusimeme kuzokwenza wonke umuntu afune ukupakishwa okusebenzisekayo, okungenani kokuhlangenwe nakho kwethu.Kulula kakhulu ukukusebenzisa, ngokuqinisekile kulula kunokubhidliza amakhadibhodi bese uzama ukuwalahla masonto onke.Uyakhumbula uJames?He wayesanda kukhipha isikibha sakhe ephaketheni, waphenya ilebula yokuthunyelwa kwempahla ekhokhelwa kusengaphambili, wayesebuyisela iphakheji ebhokisini lakhe leposi, watshela inkampani yenethiwekhi yendawo ukuthi alithathe, wayeselibuyisela iphakethe esikhungweni sokugcwalisa.
I-LimeLoop ihlanganisa ukupakishwa okusebenziseka kabusha kanye nesofthiwe ukuze idale amathuba esevisi yamakhasimende kanye nokuhlehliswa kwezinto, okwenza kube lula ulwazi lwekhasimende le-omnichannel. Ukubuyisela kungase kubuyiselwe kuphakheji yangempela ezifike ngayo, futhi idatha yokulandelela eyimbudumbudu ingakunikeza ukuqonda ohambweni lwephakheji ngalinye.Ibuyiselwe izingubo akumele ziye endaweni yokulahla udoti, futhi amakhasimende akudingeki ukuthi ashaye ucingo abuze, “Liphi iphakethe lami?”
Kwa-LimeLoop, sikholelwa ekusebenziseni idatha ngokuhle, ukushayela ukuziphatha kwabathengi ngobuchwepheshe, futhi ulwazi lwekhasimende le-omnichannel ngeke lube lula ngaphandle kwedatha enhle. Nakuba izimpahla ze-ESG kulindeleke ukuthi zifinyelele ku-$53 wezigidi ngo-2025, ukuthola idatha ngendlela efanele akudingi okukhulu. ukutshalwa kwezimali kobuchwepheshe.Ayikho i-blockchain noma i-NFT lapha.Esimeni sethu inzwa ye-BLE kanye nohlelo lokusebenza.
Idatha eqoqwe kuphakheji ngalinye elisebenziseka kabusha le-LimeLoop ihlukaniselwa indawo ukuze ifinyeleleke futhi ikaleke.Uma isetshenziswa kumaphuzu abalulekile kusistimu yezokuthutha, ukuxhuma amaketango okunikezela akudingeki kubize abantu abaningi kakhulu kanye neplanethi.Ukuthunyelwa kwe-oda nokugcwalisa kuyimithombo yolwazi engasetshenzisiwe. uma kuziwa ekuthuthukiseni ulwazi lwekhasimende.
Ukupakishwa okuhlakaniphile okusebenziseka kabusha, njenge-LimeLoop, kuxhuma esitolo nokuzizwisa kwe-e-commerce ngedatha eqoqwayo - ukulandelela indawo yokuya phambili nokuhlehliswa kwama-oda ekhasimende, okusho ukuthi lokhu okwenziwa esitolo kuba ikhaya njengoba abathengisi bemba bajule Zizwa idatha nobuchwepheshe obusemuva. ukupakishwa okuhlakaniphile.
Inkundla yokuthumela ehlakaniphile ye-LimeLoop ihlanganisa ukupakishwa okusebenziseka kabusha nezinzwa ezilula ukuze udale ilensi yesikhathi sangempela yolwazi lwe-e-commerce kusukela ekuhleleni ukuya ekubuyeni.Lokhu kunikeza abathengisi inkundla enamandla yokuqonda ngempumelelo nokuxhumana namakhasimende, kuyilapho benikeza imininingwane edingekayo ukuze bazise. I-ESG nezinqumo ze-supply chain.
Isikhathi sokuthumela: Mar-24-2022
