U-Albert Einstein wake wathi, “Ukube benginomzuzu owodwa wokusindisa umhlaba, bengizochitha imizuzwana engu-59 ngicabanga nomzuzwana owodwa ngixazulula inkinga.” Ukuxazulula noma iyiphi inkinga, kubalulekile ukucabanga kahle.
Kunamazinga amane enguboukupakishaukuklama ukucabanga okudinga ukucatshangelwa okujulile: izinga lomkhiqizo, izinga lolwazi, izinga lokusebenza kanye nezinga lokusebenzisana.
1. Izinga lomkhiqizo
Ukupakishwa kwempahlaingumthwali obonakalayo womkhiqizo. Ukupakishwa kwemikhiqizo efana neHermes, Chanel kanye ne-Tiffany&co iyamangalisa ngombala nelogo.
Ngomklamo wokupakisha ukuze ube uphawu lokukhangisa, uthuthukise ukuncintisana komkhiqizo, uqinise izici zomkhiqizo, usungule isithombe sebhizinisi. Uphawu olubonakalayo lomkhiqizo luhlanganiswe ekwakhiweni kokupakisha kuze kufike ezingeni eliphezulu ukuze kwakheke ubuntu bomkhiqizo obuhlukile, okuyisiteshi esibalulekile sokujulisa umbono womkhiqizo wabathengi kuyilapho kuhlukaniswa imikhiqizo encintisanayo.
2. Izinga lolwazi
Ulwazi luyinhlanganisela yezinto eziphilayo zezimpawu zokuthengisa, ulwazi lombhalo, amaphethini, imibala, izimo, izinto zokwakha nezinye izici ngokwezinjongo ezahlukene. Ngolwazi olucacile kuphela, okuqukethwe okujwayelekile, ukuze abasebenzisi bathole ulwazi ofuna ukulidlulisela, futhi bazimisele ukugxumela “ocupheni” lwentengiso yakho.
3. Izinga lomsebenzi
Inhloso yokuqala yeukupakishaiwukuvikela imikhiqizo kanye nokwenza lula ezokuthutha. Uma ukupakisha kuwumkhiqizo, kuzogqugquzela ukusetshenziswa. Ngaphezu kwalokho, abathengi bazokhokhela iphakheji.
Yenza ingxenye yokupakisha yomkhiqizo, ukupakisha kwenza umkhiqizo ube ngcono ukuwusebenzisa. Ngokwesibonelo:
Iphakethe le-Hanger: Lesi sici sokuklama esiwusizo siyisixazululo esipheleleukupakisha izinguboezitolo, uthatha izingubo zakho uzilengise ekhaya.
4. Izinga lokusebenzisana
Ukukubeka kalula, ukupakisha akufanele kube nemisebenzi kuphela, kodwa futhi nakho kanye nemizwelo, ukuze kuhehe abasebenzisi ukuthi banake kakhulu ukupakisha.
a. Izisusa zezinzwa
Lapho abathengi bethinta iphakheji, imvelo nekhwalithi yephakheji ingabonakala. Ekukhetheni izinto zokwakha, amabhrendi amakhulu nawo angamasu anzima
b. Indlela yokuvula
Ukupakishwa kuyijazi lomkhiqizo, indlela yokuvula iyisinyathelo sokuqala ngemva kokuyithola komsebenzisi, ukusebenza kahle kwendlela yokuvula kwanele ukuvumela amakhasimende ukuba azwe ukuphishekela ukuphelela komkhiqizo.
c. Ukusebenzisana ngokomzwelo
Ibhrendi idinga ukugxila kumzwelo, ukuhlanganisa ukunikezwa kwemvelo nokusebenzisa izigcawu nezinye izici ukuze unikeze ukupakishwa inani eliphakeme lomzwelo. Cabangela ukuziphatha komsebenzisi uma usebenzisa umkhiqizo, ukuze umsebenzisi akwazi ukusebenzisana nephakheji.
Idizayini yokupakisha ingubo iyisiyalo esibanzi, ukuhlola amandla omkhiqizo, ukuqonda kubathengi, ukuqonda umkhiqizo, ukumba ngokujulile amaphuzu okuthengisa, ukuqonda imikhiqizo, ikhono lokucubungula amafonti, izithombe nolwazi, ikhono lokusungula izinto zokupakisha, inqubo. isakhiwo kanye nomsebenzi, isibonisi nekhono lokuthengisa, njll. Ngakho-ke, ukwakheka kokupakisha akusona isithombe somphumela esenziwe kukhompuyutha, kodwa umkhiqizo ongena kungqondongqondo yabathengi kanye nemakethe futhi ekugcineni uqaphela inani lezentengiso.
Chofoza isixhumanisi esingezansi ukuze uthole imibono emisha yokupakishwa kwezingubo.
https://www.colorpglobal.com/packaging-branding-solution/
Isikhathi sokuthumela: Jun-17-2022
