Izindaba kanye Cindezela

Faka i-imeyili yakho ukuze uhlale unolwazi lwakamuva ngezincwadi zezindaba, izimemo zomcimbi nokunyuswa nge-imeyili ye-Vogue Business.Ungazikhipha ohlwini noma nini.Sicela ubheke Inqubomgomo yethu Yobumfihlo ukuze uthole ulwazi olwengeziwe.
Uma imikhiqizo iklama futhi isampula ngokwedijithali, umgomo uwukufinyelela ukubukeka okungokoqobo.Nokho, ezimpahleni eziningi, ukubukeka kwangempela kwehlela kokuthile okungabonakali: i-interlining.
Ukusekela noma ukusekela ungqimba olufihlekile ezingutsheni eziningi ezihlinzeka ngesimo esithile.Ezingutsheni, lokhu kungase kube i-drape.Esudi, lokhu kungase kubizwe ngokuthi "umugqa"."Yilokho okugcina ikhola iqinile," kuchaza uCaley Taylor, inhloko yethimba labaklami be-3D e-Clo, umhlinzeki womhlaba wonke wesofthiwe yamathuluzi edizayini ye-3D.” Ikakhulukazi izingubo 'ezidwetshiwe', idonsa amehlo kakhulu. Kwenza umehluko emhlabeni.”
Abahlinzeki be-Trim, abahlinzeki besofthiwe ye-3D design, kanye nezindlu zemfashini benza amalabhulali endwangu edijithali, izingxenyekazi zekhompyutha ezijwayelekile okuhlanganisa neziphuphu, futhi manje bakha izici ezengeziwe ezifana ne-digital interlins. into, njengokuqina nesisindo, okwenza izingubo ze-3D zifinyelele ukubukeka okungokoqobo.Owokuqala ukunikeza ama-interlinings edijithali yinkampani yaseFrance i-Chargeurs PCC Fashion Technologies, amakhasimende ayo ahlanganisa i-Chanel, i-Dior, i-Balenciaga ne-Gucci.Ibe isebenza no-Clo. kusukela ekwindla edlule ukwenza imikhiqizo engaphezu kuka-300 kudijithali, ngayinye ibe nombala ohlukile kanye nokuphindaphinda. Lezi zimpahla zenziwe zatholakala ku-Clo's Asset Market kule nyanga.
U-Hugo Boss ungowokuqala wokutholwa.USebastian Berg, inhloko yezokusebenza kwedijithali (imisebenzi) e-Hugo Boss, uthi ukuba nokulinganisa okunembile kwe-3D kwazo zonke izitayela ezitholakalayo “kuyinzuzo yokuncintisana”, ikakhulukazi ngokufika kokufakwayo nokufakwayo okubonakalayo.Manje lokho ngaphezu kwamaphesenti angu-50 amaqoqo kaHugo Boss adalwe ngedijithali, inkampani isebenza ngenkuthalo nabahlinzeki bendwangu yomhlaba wonke, kuhlanganise nama-Chargeurs, futhi isebenzela ukuhlinzeka ngezingxenye zobuchwepheshe zengubo ukudala amawele edijithali anembile, esho. .U-Hugo Boss ubona i-3D “njengolimi olusha” wonke umuntu ohilelekile ekwakhiweni nasekuthuthukisweni kwesitayela okudingayo ukuze akwazi ukukhuluma.
Isikhulu sezentengiso sama-Chargeurs u-Christy Raedeke ufanisa ukuhlanganiswa nohlaka lwengubo, ephawula ukuthi ukunciphisa ama-prototypes aphathekayo ukusuka kwezine noma ezinhlanu ukuya kweyodwa noma amabili kuma-SKU amaningi futhi izinkathi eziningi zonyaka kuzonciphisa ngokuphawulekayo inani lezingubo ezihamba kancane ezikhiqizwayo.
Ukunikezwa kwe-3D kubonisa ukuthi i-digital interlining yengezwe nini (kwesokudla), okuvumela ukwenziwa kwe-prototyping okungokoqobo.
Imikhiqizo yemfashini nama-conglomerates afana ne-VF Corp, i-PVH, i-Farfetch, i-Gucci ne-Dior zonke zisezigabeni ezihlukahlukene zokwamukela umklamo we-3D. Ukuhumusha kwe-3D ngeke kube okunembile ngaphandle uma zonke izici ezibonakalayo zidalwe kabusha phakathi nenqubo yokuklama kwedijithali, futhi ukuhlanganisa kungenye yezindlela ezinembile. izinto zokugcina ezizofakwa kwidijithali.Ukubhekana nalokhu, abahlinzeki bendabuko benza amakhathalogi emikhiqizo yabo ngedijithali futhi babambisane nezinkampani zobuchwepheshe kanye nabathengisi besofthiwe ye-3D.
Inzuzo yabahlinzeki abanjengama-Chargeurs ukuthi bazokwazi ukuqhubeka nokusebenzisa imikhiqizo yabo ekwakhiweni nasekukhiqizeni ngokomzimba njengoba amabhrendi ephuma kudijithali.Emabhrendi, ama-interlinings e-3D anembile anganciphisa isikhathi esithathayo ukuphothula ukufaneleka.U-Audrey Petit, induna isikhulu samasu kwa-Chargeurs, sithe ukuhlanganiswa kwedijithali kwathuthukisa ngokushesha ukunemba kokuhumusha kwedijithali, okuphinde kwasho ukuthi kudingeka amasampula angokomzimba ambalwa.U-Ben Houston, CTO kanye nomsunguli we-Threekit, inkampani yesofthiwe esiza imikhiqizo ukuba ibone ngeso lengqondo imikhiqizo yabo, uthe ukuthola isibonisi esifanele. zisuka nje zinganciphisa izindleko zokuklama izingubo, zenze inqubo zibe lula futhi zisize imikhiqizo ebonakalayo isondele kulokho okulindelekile.
Esikhathini esedlule, ukuze kuzuzwe isakhiwo esithile semiklamo yedijithali, u-Houston wayekhetha into efana “nesikhumba esigcwele okusanhlamvu” bese ethunga indwangu kuso ngedijithali.“Wonke umklami osebenzisa u-Clo uyazabalaza nalokhu. Ungazihlela mathupha [indwangu] futhi wenze izinombolo, kodwa kunzima ukwenza izinombolo ezihambisana nomkhiqizo wangempela,” kusho yena.”Kunegebe elishodayo lapha.” Ukuba ne-interlining enembile, efana nempilo kusho ukuthi abaklami akusadingeki baqagele, uthi. "Kuyinto enkulu kulabo abasebenza ngendlela yedijithali."
Ukuthuthukisa umkhiqizo onjalo "kwakubalulekile kithi," kusho u-Petit. "Abaklami namuhla basebenzisa amathuluzi omklamo we-3D ukuze baklame futhi bacabange izingubo zokugqoka, kodwa akukho neyodwa yazo ehlanganisa ukuhlanganisa. Kodwa ekuphileni kwangempela, uma umklami efuna ukufeza isimo esithile, kudingeka abeke umugqa endaweni efanelekile.”
U-Avery Dennison RBIS wenza amalebula edijithali nge-Browzwear, esiza imikhiqizo ukuthi ibone ngeso lengqondo ukuthi izobukeka kanjani ekugcineni; umgomo uwukuqeda udoti wezinto ezibonakalayo, ukunciphisa ukukhishwa kwekhabhoni kanye nesivinini sokuya emakethe.
Ukuze kwakhiwe izinguqulo zedijithali zemikhiqizo yayo, ama-Chargerurs asebenzisana ne-Clo, esetshenziswa izinkampani ezifana no-Louis Vuitton, i-Emilio Pucci kanye ne-Theory.Amashaja aqale ngemikhiqizo edume kakhulu futhi ayanda kwezinye izinto ezikukhathalogi.Manje, noma yiliphi ikhasimende eline Isofthiwe ye-Clo ingasebenzisa imikhiqizo yama-Chargeurs emiklamo yayo.Ngo-June, i-Avery Dennison Retail Branding and Information Solutions, ehlinzeka ngamalebula namathegi, ebambisene nembangi ye-Clo's Browzwear ukuze abaklami bezingubo bavumele abaklami bezingubo ukuthi bahlole kuqala uhlobo lomkhiqizo kanye nokukhetha kwempahla phakathi nenqubo yokuklama ye-3D.Imikhiqizo abaklami manje abangakubona ngeso lengqondo ku-3D kuhlanganisa ukudluliswa kokushisa, amalebula okunakekela, amalebula athungiwe kanye nama-hang tags.
“Njengombukiso wemfashini obonakalayo, amagumbi ombukiso angenasitoko kanye namaseshini afanelekile asuselwa ku-AR asetshenziswa kakhulu, isidingo semikhiqizo yedijithali efana nempilo siphezulu kakhulu. Izakhi zophawu lwedijithali ezifana nokuphila kanye nemihlobiso ziwukhiye wokuvula indlela yemiklamo ephelele. Izindlela zokusheshisa ukukhiqiza kanye nesikhathi sokuya emakethe ngezindlela imboni engazange icabange ngayo eminyakeni edlule, "kusho uBrian Cheng, umqondisi wezinguquko zedijithali e-Avery Dennison.
Besebenzisa ama-interlinings edijithali ku-Clo, abaklami bangabona ngeso lengqondo indlela ama-Chargeurs interlinings azosebenzisana ngayo nendwangu ukuze kuthinte i-drape.
U-Clo's Taylor uthi imikhiqizo ejwayelekile efana noziphu be-YKK isivele itholakala ngobuningi kulabhulali yempahla, futhi uma umkhiqizo udala iphrojekthi yehadiwe yangokwezifiso noma ye-niche, kuzoba lula ngokuqhathaniswa ukwenza idijithali kune-interlining.Abaklami bazama nje ukudala ukubukeka okunembile. ngaphandle kokucabanga ngezinto eziningi ezengeziwe njengokuqina, noma ukuthi into izosabela kanjani ngezindwangu ezihlukahlukene, kungaba isikhumba noma usilika.” I-fuse kanye ne-interlining iwumgogodla wendwangu, futhi inezinqubo ezihlukene zokuhlola ngokomzimba. ,” esho.Nokho, wengeza, izinkinobho zedijithali noziphu kusenesisindo somzimba.
Iningi labahlinzeki bezingxenyekazi zekhompiyutha selivele linamafayela e-3D ezinto ngoba ayadingeka ukuze kwakhiwe isikhunta sezimboni zokukhiqiza, kusho uMartina Ponzoni, umqondisi we-3D design kanye nomsunguli we-3D Robe, inkampani ye-3D eyenza imikhiqizo yemfashini ibe yidijithali. I-ejensi yokuklama.Ezinye, njenge-YKK, zitholakala nge-3D mahhala.Abanye bayangabaza ukuhlinzeka ngamafayela e-3D ngenxa yokwesaba ukuthi amabhrendi azowaletha ezimbonini ezithengekayo, wathi. amahhovisi e-3D angaphakathi ukuze uwasebenzisele amasampula edijithali. Ziningi izindlela zokugwema lo msebenzi ombaxambili,” kusho uPonzoni.”Uma abahlinzeki bendwangu kanye nezingubo zokugqoka sebeqala ukunikeza imitapo yolwazi yedijithali yemikhiqizo yabo, kuzoba ushintsho lwangempela kumikhiqizo emincane nephakathi nendawo ukuthi ibe nokufinyelela okulula kuma-prototype namasampula edijithali. .”
"Ingenza noma iphule ukuhumusha kwakho," kusho u-Natalie Johnson, umsunguli kanye ne-CEO ye-3D Robe, osanda kuphothula eFashini Technology Lab eNew York. kusho igebe lemfundo ekuthathweni komkhiqizo.” Kuyangimangaza ngempela ukuthi ambalwa amabhrendi amukela futhi asebenzise le ndlela yokuklama, kodwa ikhono elihluke ngokuphelele. Wonke umklami kufanele afune uzakwethu womklamo we-3D oyisigebengu ongenza le miklamo iphile … Kuyindlela esebenza kahle kakhulu yokwenza izinto.”
Ukuthuthukisa lezi zici kusabukelwa phansi, uPonzoni wanezela: “Ubuchwepheshe obunjengalobu ngeke buhlonishwe njenge-NFTs - kodwa buzoshintsha umdlalo embonini.”
Faka i-imeyili yakho ukuze uhlale unolwazi lwakamuva ngezincwadi zezindaba, izimemo zomcimbi nokunyuswa nge-imeyili ye-Vogue Business.Ungazikhipha ohlwini noma nini.Sicela ubheke Inqubomgomo yethu Yobumfihlo ukuze uthole ulwazi olwengeziwe.