Embonini yezemfashini, ukuthuthukiswa okusimeme kuwubunjiniyela besistimu, hhayi nje kuphela obuvela phezulu, kodwa futhi kuqukethwe inqubo yokukhiqiza umkhiqizo kanye nendlela yokwenza ukukhishwa kwekhabhoni ephansi ochungechungeni lokuhlinzeka, ukusetha izinkomba ezihlukahlukene zomthwalo wemfanelo emphakathini, nokwakha. iqembu lochwepheshe.Yiqiniso, akwanele ukuba neqembu lochwepheshe kuphela. Intuthuko eqhubekayo kufanele futhi isungulwe futhi yenziwe ngokwefilosofi yebhizinisi lamasu enkampani, okuhlanganisa namagugu enkampani entuthuko yesikhathi esizayo, okuhlanganisa nabasebenzi kanye nozakwethu ukuze basungule ngokuhlanganyela ukuvumelana futhi kancane kancane baqalise ngokubambisana.
Njengoba ukusimama kungeke kwenziwe yibhizinisi elilodwa, umuntu oyedwa noma iqembu elincane, noma yimuphi umkhiqizo owenziwe imboni yezemfashini uzobandakanya izinkinga zesikhathi eside ku-supply chain, ngakho-ke amabhizinisi adinga indlela yokucabanga ehlelekile negcwele ngokugcwele ekusebenzeni. .Akubona abaklami abazimele kuphela abathatha izinyathelo eziya ekusimameni. Ngisho nezinkampani ezifana ne-H&M zenze ukusimama kwaba isisekelo somkhiqizo wayo njengesiqhwaga esinemfashini esheshayo emhlabeni wonke. Ngakho, yini ngemuva kwalokhu kushintsha?
Izimo zengqondo nezitayela zabathengi.
Abathengi bajwayele ukuthenga abakufunayo ngokucabangela okuncane kakhulu emiphumeleni ebanzi okungenzeka ukuthi ukuthenga kube nayo.Zisetshenziselwa imodeli yefashini esheshayo, eye yaqhutshwa nakakhulu ukukhuphuka kwezinkundla zokuxhumana. Abagqugquzeli bemfashini kanye nokuphuma kwezitayela kukhuthaza ukuthengwa kwezingubo eziningi kunangaphambili.Ingabe lokhu kunikezwa kuhlangabezana nesidingo noma ukunikezwa okudala isidingo?
Kube negebe elikhulu phakathi kwalokho abathengi abafuna ukukuthenga nalokho abakuthengayo ngempela, lapho abathengi bethi bazothenga imikhiqizo esimeme (amaphesenti angama-99) uma kuqhathaniswa nalokho abakuthengayo ngempela (amaphesenti angama-15-20). Ukuzinza kubonakala njengento engasho lutho yokufaka uphawu okungafanele neze ithuthukiswe ngaphambilini.
Kodwa igebe libonakala liyancipha. Njengoba abathengi beqaphela ngokwengeziwe ukuthi iplanethi ingcoliswa kakhulu, imboni yezemfashini kufanele ibhekane nezinguquko. Ngokushintshwa kwezitolo ezinkulu kanye ne-e-commerce, abathengi bacindezela ushintsho, kubalulekile ukuthi imikhiqizo efana ne-H&M ihlale isinyathelo esisodwa phambili.Kunzima ukusho ukuthi uguquko lushintsha imikhuba yokusetshenziswa, noma imikhuba yokusebenzisa ikhuthaza uguquko lwezimboni.
Isimo sezulu siphoqa ushintsho.
Iqiniso liwukuthi manje sekunzima kakhulu ukungayinaki imiphumela yokushintsha kwesimo sezulu.
Ngenguquko yemfashini, yilo muzwa wokuphuthuma ophakamisa noma yikuphi ukucindezela kokusimama. Kumayelana nokusinda, futhi uma abashicileli bemfashini bengaqalisi ukusebenza ukuze banciphise umthelela wabo omubi endaweni ezungezile, bashintshe kakhulu indlela abasebenzisa ngayo imithombo yemvelo, futhi bakhe ukusimama kumamodeli abo ebhizinisi, khona-ke bazokwehla maduze nje.
Khonamanjalo, “Fashion Transparency Index” yeFashion Revolution ikhombisa ukushoda kochungechunge lokunikezela nge-Transparency yezinkampani zemfashini: Phakathi kwemikhiqizo yemfashini nezitolo ezinkulu kakhulu ezingama-250 ngo-2021 edlule, ama-47% ashicilele uhlu lwabahlinzeki besigaba sokuqala, abangama-27% bashicilele uhlu. yabahlinzeki besigaba 2 nabahlinzeki besigaba 3, kuyilapho i-11% kuphela eshicilele uhlu lwabahlinzeki bempahla eluhlaza.
Indlela eya ekusimameni ayisheleli. Imfashini isenendlela ende okufanele ihanjwe ukuze ifinyelele ukusimama, kusukela ekutholeni abahlinzeki abalungile nezindwangu eziqinile, izesekeli, nokunye okunjalo, ekugcineni amanani angashintshi.
Ingabe umkhiqizo uzophumelela ngempelaukuthuthuka okungashabalali?
Impendulo ithi yebo, njengoba kubonakala, amabhrendi angakwamukela ukusimama ngezinga elikhulu, kodwa ukuze lolu shintsho lwenzeke, izinhlobo ezinkulu kuzodingeka zidlulele ngalé kokumane zilungise izinqubo zazo zokukhiqiza. Ukucaca okugcwele kubalulekile kumabhrendi amakhulu.
Ikusasa lentuthuko esimeme yemfashini lihlobene nokushintsha kwesimo sezulu emhlabeni jikelele. Kodwa inhlanganisela yokwanda kokuqwashisa, ingcindezi yabathengi kanye nesishoshovu kumabhrendi, noshintsho lomthetho kukhiqize uchungechunge lwezenzo. Labo bakhe itulo lokubeka imikhiqizo ngaphansi kwengcindezi engakaze ibonwe. Lokhu akulona uhlelo olulula, kodwa imboni engeke isakwazi ukuyiziba.
Sesha izinketho ezizinzile ku-Colour-P lapha. Njengezesekeli zezingubo zemfashini kanye nesixhumanisi sokupakisha, singasikhuthaza kanjani isisombululo somkhiqizo futhi senze eyethu imizamo yentuthuko esimeme ngesikhathi esifanayo?
Isikhathi sokuthumela: Jul-28-2022
