Ukusabela kwemboni enhlekeleleni engakaze ibonwe njengobhubhane lwe-COVID-19 kanye nemiphumela yaso kubonise amandla ayo okumelana nesiphepho futhi ivele inamandla ngakolunye uhlangothi. Lokhu kuyiqiniso ikakhulukazi embonini yezingubo eSri Lanka.
Ngenkathi igagasi lokuqala le-COVID-19 lilethe izinselelo eziningi embonini, manje sekubukeka sengathi impendulo yemboni yezimpahla yaseSri Lankan kule nkinga iqinise ukuncintisana kwayo kwesikhathi eside futhi ingalungisa kabusha ikusasa lemboni yezemfashini yomhlaba kanye nendlela esebenza ngayo.
Ngakho-ke ukuhlaziya impendulo yemboni kubaluleke kakhulu kubabambiqhaza kuyo yonke imboni, ikakhulukazi njengoba eminye yale miphumela kungenzeka ukuthi ayizange ibonwe kusengaphambili ngesiyaluyalu ekuqaleni kwalolu bhubhane. , ikakhulukazi ngokombono wokuzivumelanisa nenhlekelele.
Uma sibheka emuva ekuphenduleni kwezingubo zaseSri Lanka kule nkinga, kunezici ezimbili ezigqamayo;ukuqina kwemboni kusuka ekhonweni layo lokuzivumelanisa nezimo nokusungula izinto ezintsha kanye nesisekelo sobudlelwano phakathi kwabakhiqizi bezimpahla zokugqoka kanye nabathengi babo.
Inselelo yokuqala ibangelwe ukuntengantenga okubangelwa i-COVID-19 emakethe yomthengi. Ama-oda okuthunyelwa kwamanye amazwe - ngokuvamile athuthukiswa kusasele izinyanga eziyisithupha - aye akhanselwa, okushiya inkampani ingenawo amapayipi amancane. embonini yezemfashini, abakhiqizi balungise ngokuphendukela ekukhiqizweni kwemishini yokuzivikela yomuntu siqu (i-PPE), okuyisigaba somkhiqizo esibone ukukhula okukhulu kwesidingo somhlaba wonke ngenxa yokusabalala okusheshayo kwe-COVID-19.
Lokhu kube yinselele ngenxa yezizathu eziningi. Ekuqaleni ukubeka ukuphepha kwezisebenzi kuqala ngokulandela ngokuqinile izimiso zempilo nokuphepha, phakathi kwezinye izindlela eziningi, kwadinga izinguquko endaweni yokukhiqiza ngokusekelwe eziqondisweni zokuqhelelana komphakathi, okwenza izikhungo ezikhona zibhekane nezinselele zokwamukela izinombolo zabasebenzi bangaphambilini. .Ukwengeza, njengoba izinkampani eziningi zinolwazi oluncane noma azinalo nhlobo ekukhiqizeni i-PPE, bonke abasebenzi kuzodingeka bathuthukise amakhono.
Nokho, ukunqoba lezi zinkinga, ukukhiqizwa kwe-PPE kwaqala, ukunikeza abakhiqizi imali eqhubekayo phakathi nobhadane lokuqala. Okubaluleke kakhulu, kwenza inkampani ikwazi ukugcina abasebenzi futhi iphile ezigabeni zokuqala. ngokuhlunga okuthuthukisiwe ukuze kuqinisekiswe ukunqanyulwa kwegciwane ngokuphumelelayo. Ngenxa yalokho, izinkampani zezimpahla zezimpahla zaseSri Lanka ezinolwazi oluncane noma olungenalwazi lwe-PPE zashintsha phakathi nezinyanga ezimbalwa zakhiqiza izinguqulo ezithuthukisiwe zemikhiqizo ye-PPE ehlangabezana nezindinganiso eziqinile zokuthobela izimakethe ezithumela ngaphandle.
Embonini yezemfashini, imijikelezo yokuthuthukiswa kwangaphambi kobhubhane ngokuvamile incike ezinqubweni zokuklama zendabuko;okusho ukuthi, abathengi bazimisele kakhulu ukuthinta futhi bazwe amasampula ezingubo/zendwangu emizuliswaneni eminingi yamasampula okuthuthukiswa okuphindaphindiwe ngaphambi kokuba kuqinisekiswe imiyalo yokugcina yokukhiqiza.Kodwa-ke, ngokuvalwa kwehhovisi lomthengi kanye nehhovisi lenkampani yezingubo zaseSri Lanka, lokhu akusekho. kungenzeka.Abakhiqizi baseSri Lankan bazijwayeza le nselelo ngokusebenzisa ubuchwepheshe be-3D kanye nokuthuthukiswa komkhiqizo wedijithali, obabukhona ngaphambi kwalolu bhubhane kodwa obusetshenziswa kancane.
Ukusebenzisa amandla aphelele obuchwepheshe bokuthuthukiswa komkhiqizo we-3D kuye kwaholela ekuthuthukisweni okuningi - okuhlanganisa nokunciphisa ubude besikhathi somjikelezo wokuthuthukiswa komkhiqizo kusukela ezinsukwini ezingu-45 kuya ezinsukwini ezingu-7, ukwehla okumangalisayo okungama-84%. njengoba sekulula ukuzama ukuhlukahluka kombala nokuklama okwengeziwe. Ziya phambili, izinkampani zezingubo ezifana ne-Star Garments (lapho kuqashwe khona umbhali) kanye nabanye abadlali abakhulu embonini sebeqala ukusebenzisa ama-avatar e-3D amahlumela abonakalayo ngoba kuyinselele. ukuhlela amahlumela ngamamodeli wangempela ngaphansi kokuvalwa okubangelwa ubhubhane.
Izithombe ezikhiqizwe ngale nqubo zinika amandla abathengi/amabhrendi ethu ukuthi aqhubeke nemizamo yawo yokumaketha ngedijithali.Okubalulekile, lokhu kuqinisa isithunzi seSri Lanka njengomhlinzeki othenjwayo wezixazululo zezimpahla zokuphela konyaka kunokuba nje umkhiqizi. Kuphinde kwasiza ukuthi izingubo zaseSri Lankan. izinkampani bezihamba phambili ekwamukelweni kobuchwepheshe ngaphambi kokuthi kuqale lolu bhubhane, njengoba bese bezijwayele ukuthuthukiswa komkhiqizo wedijithali kanye ne-3D.
Lezi ntuthuko zizoqhubeka zifaneleka ngokuhamba kwesikhathi, futhi bonke ababambiqhaza manje bayaliqaphela inani lalobu buchwepheshe.I-Star Garments manje inengxenye engaphezu kwengxenye yokuthuthukiswa komkhiqizo wayo kusetshenziswa ubuchwepheshe be-3D, uma kuqhathaniswa no-15% wangaphambi kobhubhane.
Ngokusebenzisa ukuthuthukiswa kokutholwa okuhlinzekwa yilo bhubhane, abaholi bemboni yezimpahla zokugqoka eSri Lanka, njenge-Star Garments, manje sebezama iziphakamiso ezingeziwe ezifana nama-showroom abonakalayo. Igumbi lokubukisa elifana negumbi lokubukisa langempela lomthengi. Ngenkathi umqondo usathuthukiswa, uma usumukelwe, ungaguqula ulwazi lwe-e-commerce kubathengi bezimpahla zemfashini, okunomthelela omkhulu emhlabeni jikelele. Kuzokwenza futhi izinkampani zezimpahla zokugqoka zibonise ngempumelelo amakhono okuthuthukisa umkhiqizo.
Icala elingenhla libonisa ukuthi ukuguquguquka nokuqanjwa kwezingubo zaseSri Lanka kungaletha kanjani ukuqina, kuthuthukise ukuncintisana, futhi kuthuthukise isithunzi nokwethenjwa kwemboni phakathi kwabathengi. Nokho, le mpendulo ibiyosebenza kakhulu futhi mhlawumbe ibingeke ibe khona ukube emashumini eminyaka wobambiswano lwesu phakathi kwemboni yezingubo zaseSri Lankan kanye nabathengi.Uma ubudlelwano nabathengi bebuhwebelana futhi nemikhiqizo yezwe iqhutshwa yimpahla, umthelela wobhubhane embonini ubungaba mkhulu kakhulu.
Njengoba izinkampani zezingubo zaseSri Lankan ezibonwa abathengi njengabalingani abathenjwayo besikhathi eside, kuye kwaba nokuvumelana nhlangothi zombili ekubhekaneni nomthelela walolu bhubhane ezimeni eziningi. Inikeza namathuba engeziwe okubambisana ukuze kufinyelelwe esixazululweni.Lokhu okukhulunywe ngenhla ngenhla ukuthuthukiswa komkhiqizo wendabuko, ukuthuthukiswa komkhiqizo we-Yuejin 3D kuyisibonelo salokhu.
Sengiphetha, impendulo yezingubo zaseSri Lankan kulo bhubhane ingase isinikeze ithuba lokuncintisana. Nokho, imboni kufanele igweme "ukuphumula phezu kwayo" futhi iqhubeke nokuhlala phambili emqhudelwaneni wethu wokwamukela ubuchwepheshe nokusungula izinto ezintsha.Imikhuba Nezinyathelo
Imiphumela emihle ezuzwe phakathi nalolu bhubhane kufanele ifakwe esikhungweni. Ngokuhlangene, lezi zingadlala indima ebalulekile ekufezeni umbono wokuguqula iSri Lanka ibe isizinda sezingubo zomhlaba wonke maduze nje.
(Okwamanje uJeevith Senaratne usebenza njengoMgcinimafa we-Sri Lanka Garment Exporters Association. Umakadebona embonini, unguMqondisi we-Star Fashion Clothing, eyinxusa le-Star Garments Group, lapho eyiMenenja Enkulu. I-University Alumnus University yase-Notre Dame, yena uneziqu ze-BBA kanye ne-Accountancy Master.)
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Isikhathi sokuthumela: Apr-22-2022
