Ngemva kokuvula endaweni yehhovisi elidala ku-Lafayette Street eNew York, ababaningi ababengacabanga ukuthi uhlobo lwezimpahla zasemgwaqweni i-Supreme lungakhula lube amandla omhlaba.Nge-aurora yalo yemvelo epholile engaphelelwa isikhathi phakathi neminyaka edlule, i-Supreme ikhiqize izingcezu ezingaphelelwa yisikhathi nezikhumbulekayo. Eziningi zalezi zingcezu ziyingxenye yomzamo wokusebenzisana oqhubekayo we-Supreme, noma yimuphi umlandeli womkhiqizo owaziyo ngawo.
Njengoba cishe iminyaka engu-30 yamakhathalogi anesisekelo esijulile, i-Supreme ikhiqize ukubambisana okumangalisayo esikhathini esidlule, isebenza nosaziwayo kwezemfashini, indlela yokuphila, kanye nayo yonke eminye imboni esingacabanga ngayo.KuThe Sole Supplier, ngokungangabazeki sibakhulu. abalandeli be-Supreme, ngakho-ke sinqume ukuphindaphinda izintandokazi zethu uma kuziwa ekuhlanganyeleni okumangalisayo komkhiqizo.Ngakho-ke kukhiye lapha futhi uthole ukukhetha kwethu okuphezulu!
Ngabe uhlu lwethu belungaba kuphi ngaphandle kokubambisana okuphakeme kakhulu kuka-Supreme? Ngo-2017, u-Supreme washaqisa umhlaba ngokumemezela iqoqo elikhulu ne-French fashion house u-Louis Vuitton.
Iqoqo lihlanganisa izinto ezicishe zibe ngu-50, kusukela ezintweni eziyisisekelo zewodilophu ezifana namabhantshi, ama-hoodies, nezikibha kuya ezintweni zasekhaya eziwubukhazikhazi njengezingubo zokulala, izingubo zokulala, nemicamelo.Iningi lezingcezu zifaka ukuphrinta kwesignesha ka-Louis Vuitton kwe-monogram futhi zisebenzisa kakhulu isithonjana se-Supreme Red. umbala.
Iqoqo lihlanganisa ngisho nemithwalo ye-Louis Vuitton Malle Courier 90. Zintathu kuphela zalezi zingcezu ezaziwa ukuthi zikhona futhi zitholakala ngokukhethekile kumakhasimende aqotho e-Louis Vuitton. Eyodwa yazo yaze yathengiswa ngemali eshisiwe engu-$125,000 (£92,256) kwa-Christie ngo-2017. ukulenza libe ucezu oluthengiswa kakhulu lwe-Supreme oludayiswa kakhulu kunabo bonke.Hlola "Izinto Eziphezulu Ezibiza Kakhulu Ezake Zenziwa" ukuze uthole izengezo ezinhle kakhulu.
Cishe eminyakeni emihlanu kuqhubeke, ngayinye yalezi zingcezu ilande amanani aphezulu okuthengiswa kabusha ngokwezinkanyezi ezimakethe nasezindaweni zendali. Kusazobonakala ukuthi laba bobabili bazophinde bahlanganyele yini, kodwa singaqiniseka ukuthi izoletha imfashini emhlabeni emadolweni. okwesibili.
Ngesikhathi abalandeli abathembekile bomkhiqizo beqala ukungabaza ikhwalithi yeminikelo ka-Supreme ka-2022, umkhiqizo wakhipha okunye ukusebenzisana okumangazayo kuze kube manje.NgoMashi 2022, i-Supreme ihlanganyele nohlobo olungaqondakali lwe-haute couture yaseBrithani iBurberry ukwethula i- ukuqoqwa kwezingubo nezesekeli.
Kufakwe phakathi kokukhethiwe, sibone yonke into kusukela kumajakhethi e-shearling-neck down kuya kuma-logo logo nama-hoodies, ngisho namasudi okugijima ahambisanayo, amaningi awo abegqoke isiginesha ka-Burberry Nova Check print.Imithunzi e-beige evamile, esekelwa imithunzi yombala oluhlaza okwesibhakabhaka nopinki. , hlinzeka ngesibuyekezo sesimanje kwezinye izitayela eziwuphawu lomkhiqizo waseBrithani.
Ngaphezu kwezimpahla zokugqoka, siphinde sabona izesekeli ezimbalwa, okuhlanganisa izigqoko zebhakede, izigqoko eziyiziqephu ezingu-6, namadekhi e-skateboard, ngayinye igqoke (ukuqagele) iphethini ye-plaid yesakhiwo sodumo.
Eminyakeni eyisishiyagalombili ngemva kokusungulwa kwe-Supreme, sabona iqembu lomkhiqizo lihambisana nomdondoshiya wezingubo zemidlalo u-Nike. Ngokuqhubeka nokwethulwa kwebhrendi entsha ye-skateboard ye-Nike, i-Nike SB, uhlobo lwe-Beavertown luhlanganyele no-Supreme enguqulweni ehlangene yesitayela esisha se-SB Dunk. .
Lokhu kukhishwa kwakamuva kutholakala ngemibala “yesimende omhlophe” kanye “nosimende omnyama”, ngohlelo olulinganiselwe lwamapheya angu-500 lilinye. Ngaphezulu kwesitayela ngasinye kusongwe ngesiginesha esibhaliwe sendlovu ye-Nike, ngokufana ngokumangalisayo nombala we-Air Jordan 3 ongazange ukhishwe. kudala.Futhi, abamhlophe bane-tinge eluhlaza okwesibhakabhaka, kuyilapho abamnyama beza ngokubomvu okuhlukile.
Okwamanje, ngaphandle uma uzimisele ukukhipha amarandi amakhulu, ayikho imodeli engakwazi ukuyiphatha.Kokubili okumnyama nokumhlophe kunentengo ephansi kakhulu ebuzwayo engaphezu kuka-£5000 kumasayithi afana ne-StockX, okuwenza abe ngelinye lafunwa kakhulu- ngemuva kokusebenzisana kwe-Nike SB ngaso sonke isikhathi.
Yini oyitholayo uma uhlanganisa enye yamamodeli esiginci adume kakhulu emhlabeni nenye yezimpahla zokugqoka zasemgwaqweni ezinkulu kakhulu ezake zaba khona?Isiqephu somqoqi sibonakala siyimpendulo.Ngo-2017, umdidiyeli womculo Ophakeme nowaziwayo u-Fender wahlangana ukuze akhiqize. uchungechunge lwama-Stratocaster anohlelo olukhawulelwe alungele noma iyiphi i-hype esebenza kahle emculweni.
Isiginci ngokwaso sinomumo wesiginesha yomkhiqizo we-Stratocaster futhi sibuswa okumhlophe ukuze kuqhathaniswe nelogo yebhokisi elibomvu elidumile lika-Supreme emzimbeni.Lesi siginci sifika nekesi langokwezifiso, ibhande namakhethi.
Nakuba iningi lalezi ziginci cishe lingeke lidlalwe, awukwazi ukuzibamba kodwa ucabange ukuthi zinhle kangakanani izikrini zegumbi lokuphumula, ngakho-ke lokhu ukubambisana okusikhanga sonke ngempela.
Manje, nakuba singakhuluma kalula mayelana nezengezo zakamuva kulobo budlelwano, kungaba ubuhlaza ukunganaki ikhathalogu egcwele yobudlelwano be-Supreme ne-Stone Island.Ngaphambi kokubambisana kwayo kokuqala ngo-2014, i-Stone Island yayiwumkhiqizo owawu (futhi namanje osekhona. ) okungokwemvelo ebholeni elivamile kanye no-Superman, kodwa lokhu kubambisana kokuqala kusize umkhiqizo uzinze emphakathini wezingubo zomgwaqo.
Kusukela ekuhlanganyeleni kwabo kokuqala, senze ukusebenzisana okuyisikhombisa okuhlukene, ngakunye kunezinhlobonhlobo zemiklamo emisha kanye nezithombe. Okuvelele kweqoqo kufaka phakathi ijazi eliphendula ukushisa elivela ku-SS16, ibhantshi elimibalabala le-Stampato elivela ku-FW17 kanye, vele, I-SS22 i-faux fur parka ebuyiselwa emuva.
Ngobudlelwano obuqinile nobuqinile, i-Supreme ingaphinda impumelelo efanayo yaminyaka yonke njengemikhiqizo efana ne-The North Face, ne-Stone Island iyaqhubeka nokuqhubekela phambili, okuhlala kuyithemba elijabulisayo kwabaningi.
Uma sikhuluma nge-The North Face, kulungile kuphela ukufaka ubudlelwano obumangalisayo obabiwe phakathi kwemikhiqizo emibili kulolu hlu. Ukusukela kusukela ku-FW07, i-Supreme x The North Face ikhiqize ukukhethwa okubanzi kwezinto ezithengiswayo, ezisanda kukhishwa cishe minyaka yonke. (noma ngaphezulu) kusukela lapho.
Manje onyakeni wayo wama-20, iqoqo lobuso be-Supreme x The North linikeze ukukhethwa okubanzi kwezingubo zangaphandle phakathi neminyaka edlule futhi akubonakali linazo izinhlelo zokuma.Ezinye zezintandokazi zethu zifaka ijakhethi ethi “Noma Ngayiphi Indlela Edingekayo” i-Nupste esuka ku. I-FW15, ibhantshi leSifanekiselo se-Liberty Mountain kusukela ku-FW19, kanye nebhantshi lokuphrinta imephu yomhlaba wonke elisuka ku-SS14.
Uma sicabangela kokubili i-Supreme ne-The North Face amabhrendi angaphansi kwe-VF Corporation, asikwazi ukubona le mizamo yokuhlanganyela yoma noma nini maduzane, futhi ngokuqinisekile sijabulele olandelayo.
Isikhathi sokuthumela: May-30-2022
